Women’s Council of Property Managers

NARPM^® Webinar sponsored by the Women’s Council of Property Managers:

“From Routine to Revolutionary: Elevating In-House Maintenance Operations”

Date: Nov 12, 2025

Details

Time:
2:30 – 4:00 p.m. Eastern
1:30 – 3:00 p.m. Central
12:30 – 2:00 p.m. Mountain
11:30 a.m. – 1:00 p.m. Pacific
8:30 – 10:00 a.m. Hawaii

Cost:
Register before Nov 5, 2025
NARPM Members: $0
Non-members: $50

Join the Women’s Council of Property Managers on November 12, 2025, for an exclusive webinar designed to transform your property maintenance strategy.
Are you ready to elevate your property management and deliver unparalleled service to owners and residents? Discover the secrets to building a highly effective, in-house maintenance team from innovative professionals who have done it themselves.

In this dynamic session, our expert panelists will share their real-world experiences and proven results, covering:

• In-House vs. Outsourced: A deep dive into the benefits and considerations of building your own team compared to relying on external vendors.
• Key Success Metrics: Learn what truly matters when evaluating the performance and impact of your maintenance operations.
• Game-Changing Approaches: Explore cutting-edge strategies and innovative models for structuring and managing your teams.
• Tech-Driven Maintenance: Understand how technology is reshaping the industry and how you can leverage it for maximum efficiency.
• Resident Satisfaction & Beyond: Discover how to align your maintenance goals directly with resident needs and foster exceptional satisfaction.
• Culture of Continuous Improvement: Cultivate a team environment that thrives on ongoing learning, development, and operational excellence.

Don’t miss this opportunity to gain actionable insights and revolutionize your property maintenance. Register today and empower your business with a powerhouse in-house team!

About the Moderator:

Kelli Segretto, CPM, K Segretto Consulting, Founder

Kelli Segretto, CPM^®, is the Founder of K Segretto Consulting and has over 20 years of experience in the property management industry. She has worked with property managers in all 50 states and in 8 countries; developing tools and best practices which leverage technology to create solid operational foundations, provide stellar customer experience, and maximize team collaboration. She is passionate about elevating property management and helping business owners’ level up their businesses through a blend of proven best practices and innovation.

As a self-proclaimed nerd, Kelli has enjoyed digging into PropTech tools to find their breaking point and helping our vendor partners shape their systems, tools, and processes to better meet our industry needs. With her intimate knowledge of the available technologies in this space, she has been able to assist hundreds of property management companies in defining their tech stack, build automations and integrations, overcome technology hurdles, and implement the right tools for their unique operations.

Kelli is currently serving on the NARPM Utah board and the NARPM Women’s Council. She is also a Licensed General Contractor, Real Estate Agent, and IREM Certified Property Manager.

About the Panelists:

Corinne Freeman, Rize Property Management, Director of Operations

Corinne Freeman is the Director of Operations at Rize Property Management, where she oversees the performance and growth of a 1,300+ unit portfolio spanning both single-family and multifamily prop-erties. With over a decade of industry experience, Corinne specializes in building high-performing teams, streamlining operational systems, and driving consistent, measurable results across leasing, maintenance, and financial operations.

She’s known for her head-on approach to solving complex problems and her ability to keep things mov-ing forward, even when the unexpected hits. Corinne is a strong advocate for education professional development and believes that continuous learning is key to staying sharp and leading well in a fast-changing industry. She has an MBA from Texas A&M University, earned her CAM designation through NAA, and recently completed the RMP designation through NARPM.

Brianne Leichliter, Cardinal Property Solutions, Broker/Owner

Brianne Leichliter, Broker/Owner of Cardinal Property Solutions, embarked on an entrepreneurial journey in 2021, a significant shift from her extensive corporate background. While initially on a corporate executive track, the widespread layoffs of 2021 prompted Brianne to leverage her corporate expertise to build a more secure future independently.
Her corporate tenure provided a robust foundation, where she honed critical skills in communication, process improvement, and strategy through various manufacturing roles encompassing inventory, supply chain management, and delivery. However, a deep-seated passion for real estate, coupled with an innovative spirit, led her to establish Cardinal Property Solutions. This venture was born from a vision to redefine real estate services, uniquely blending her experience as a real estate investor with a dedication to improving tenant quality of life and optimizing real estate investments.

Cardinal Property Solutions offers a comprehensive suite of services, including real estate agency, property management, and construction. The firm specializes in the acquisition and meticulous management of long-term rental units. Brianne emphasizes building enduring client relationships, delivering outstanding service, and continuously enhancing the overall client experience. With a dedicated team, Brianne focuses on streamlining operations and boosting business efficiency. She is passionate about connecting with fellow professionals and contributing to the vibrant real estate community, eager to share insights on entrepreneurship, wealth building, and the evolving real estate landscape.

Jessica Ruelens, RMP^®, One Focus Property Management, Director of Operations and Maintenance Operations Manager

Jessica Ruelens, RMP^®, is the Director of Operations and Maintenance Operations Manager at One Focus Property Management, where she runs a highly disciplined in-house maintenance division. She’s known for accurate project estimating, keeping jobs on time and on budget, and managing the colorful personalities of tradespeople without losing her mind. Jessica blends skilled field teams with remote administrative staff to keep operations efficient and organized.

She got her start in property management in 2020 after 15 years running business development operations at large professional services firms—so she knows how to juggle competing priorities and hit KPIs. Jessica knows all the tricks of the trade and can teach you how to get bats out of an attic, pee smell out of a carpet, and a few dozen gallons of used motor oil out of a garage… all without blowing the budget.

Register Here!

You will receive a login information email directly from Zoom by Nov 10, 2025, containing information on how to join the webinar. If you cannot attend the session, it will be recorded and a viewing link will be in the NARPM webinar archives after the webinar concludes. Add it to your calendar now!

What Are We About?

The purpose of this council is to cultivate strong leadership skills in women, helping them excel as business professionals, public speakers, and community leaders in the real estate and property management sectors. While our focus is primarily on women’s development, we also welcome men to join our trainings, webinars, and breakout sessions led by women to gain valuable insights for working with female colleagues in their businesses.

The changing landscape of property management operations calls for embracing the unique qualities that women bring to the table. This is not a matter of gender, but rather an opportunity for both men and women to connect and enhance the industry together. Through these connections, we can elevate the field of property management, which is the ultimate goal of NARPM^® and its members.

Women often have limited role models and mentors, leading them to conform to traditional leadership models that may not highlight their individual strengths. We believe in nurturing those who are ready to step into positions where they can utilize their innate leadership abilities.